STUDENT PROJECT (2014)
The fictional A&W revamp aims to increase awareness of its existence in consumer’s mind and do better in the QSR market. The revamp is based on the new SMP: A Special Taste That You Can’t Replace. The whole visual identity is reworked in a clean and flat manner led by clear typography to allow the brand to communicate in a modernistic manner.
The takeaway packaging design is based on Seulbi Kim's TOGO burger. Necessary amendments were made in an attempt to improve the previous design that exposes the fries to potential air contamination throughout the takeaway process.