Minum
To give Tune Hotel's existing bar at KLIA2 a unique facelift, we designed a neo-vintage bar inspired by Malaysian visual culture during the 80's.
Creative Direction - Suekmei Design - Shijun Illustration - Hee Hee
![](https://cdn.myportfolio.com/e30134e0bc67c41a3ef9b290c5326383/81ee522f-872a-48a3-8a90-036705b60cfc_rw_3840.gif?h=5a3aa6d09ee270be68be17e749607067)
![](https://cdn.myportfolio.com/e30134e0bc67c41a3ef9b290c5326383/a345f4c9-001f-4afc-bfb6-f147b087769a_rw_3840.jpg?h=7b200724d285fa8cb8538766ee97c3b9)
The Glasshouse Kafe offers a Western atmosphere for its patrons. However, as an airport hotel, most of its patrons don't originate from Malaysia and are very likely to have experienced a Western-themed bar in their home country. In addition to that, most of the patrons are only here for layovers - meaning they don't have the opportunity to explore the country. Hence our proposal for a neo-vintage Malaysian-themed bar to offer the patrons a fresh experience drawn from Malaysia's history.
![](https://cdn.myportfolio.com/e30134e0bc67c41a3ef9b290c5326383/24764532-e1a2-4fec-9c02-b3822efeb531_rw_3840.jpg?h=d9217b81f2ec3c45c225d3eadeb38d08)
Minum comes from the Malay Language for 'drink'. In addition to offering international travelers an experience unique to Malaysia, the locally-themed bar also strives to resonate with the local staffs at Tune Hotels, giving them a badge they can wear with pride.
![](https://cdn.myportfolio.com/e30134e0bc67c41a3ef9b290c5326383/7f0af03f-62fb-43c8-bc58-54118922a204_rw_3840.jpg?h=c43062c8d16c973e1df20a664a42ba3b)
Here we introduced a new staple — by referencing exercise books in Malaysian schools that are still being used today to resonate with the theme. Alterations made to replace the Name/Class/Subject section at the bottom of our reference.
![](https://cdn.myportfolio.com/e30134e0bc67c41a3ef9b290c5326383/79145ef2-319e-4e2b-aa1e-0c95767f0809_rw_3840.jpg?h=0b16c68d39c9264b1397a046d46da12d)
![](https://cdn.myportfolio.com/e30134e0bc67c41a3ef9b290c5326383/eb75daf3-fe05-4903-a13e-4ef83e03bb50_rw_3840.jpg?h=4e384b625d89b46c63b15d860fa6c30e)
We referenced traditional Malaysian signage in the creation of Minum's interior signage. Then we gave it a twist by using neon light to showcase the new logomark.
![](https://cdn.myportfolio.com/e30134e0bc67c41a3ef9b290c5326383/16fd23fd-4a37-4297-b5bc-f15c3129c600_rw_3840.jpg?h=6ce1d36a2ea78933cbdd3e362d1111d0)
![](https://cdn.myportfolio.com/e30134e0bc67c41a3ef9b290c5326383/a9d93efd-5c0d-4e8a-9f92-ffbef25d9c26_rw_3840.jpg?h=c65543fb6b1dd37dca11c235d45dddfa)
![](https://cdn.myportfolio.com/e30134e0bc67c41a3ef9b290c5326383/fdd13994-cf76-4000-9fa9-08a259ce8527_rw_3840.jpg?h=f7aed783dbc84de867e2b8feb1fe3872)
![](https://cdn.myportfolio.com/e30134e0bc67c41a3ef9b290c5326383/fad97931-4af6-42a0-9317-06c22e479625_rw_1920.jpg?h=d7e048f9e5ff3e72aa659bf62173fb27)