We partnered with SUN:DAY from the very beginning to shape a brand identity for their exclusive female-focused pilates and yoga studio. The goal was simple: turn self-care from a chore into a dedicated, high-quality experience.
Our foundational tone of voice—anchored by the statement, "Quality time for your mind and body"—guided every touchpoint. This approach allowed SUN:DAY to rapidly resonate with communities, fueling its expansion to three vibrant locations (Bangsar, Tropicana Avenue, and Subang Jaya) since its launch in October 2024.